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Media Budget Calculator

Estimate a starting-point annual media budget in euros—we apply typical spend-as-% norms to your company turnover below.

Percentages below are broad illustrative industry normsfor discussion and planning only. They are not calculated from Media Buyer's proprietary campaign or billing data. Your sensible spend depends on margins, channel mix, market, objective, seasonality, and deal terms.

Enter annual company turnover (ex VAT); we multiply by typical marketing-as-% norms for industry and stage to suggest an indicative media budget.

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